Current Issue : October-December Volume : 2022 Issue Number : 4 Articles : 5 Articles
In order to accelerate the transformation of offline retailers and improve sales by using big data technology, this paper proposes a data-driven customer profile modeling method based on the collected historical purchase records of offline consumers. This method is mainly divided into three aspects: (1) an incremental RFM model is designed to classify the value of historical consumers and support the dynamic update of the model, which is more efficient than the traditional RFM model; (2) the commodity preference of different types of customers is analyzed by the TGI model, so as to guide the retail terminal to optimize the marketing strategy; (3) a commodity purchase behavior prediction model based on LSTM is proposed, which can predict the commodity that each customer may purchase in the future, so as to optimize the retail strategy. According to extensive experiments based on a true tobacco dataset, the incremental RFM model can save 80% more time than the traditional method, and our proposed prediction model can achieve 59.32% accuracy, which is better than other baselines....
Woolworths, or Woolies, is a large Australian supermarket chain and grocery store directly owned by The Woolworths Group (Arli, Dylke, Burgess, Campus, & Soldo, 2013). It is one of the monopolies in Australia. The Melbournebased organization, founded 95 years ago in 1924, has grown exponentially. Due to its large operation scale, the organization can form a duopoly with Coles Supermarkets by controlling more than 80% of the market share. According to the company’s F21 half-year results, group sales increased 10.6% year on year to $35.845 billion. In addition, e-commerce sales doubled amid COVID-19, with an upward revision of 77.9 percent to $2.937 billion. Despite setbacks caused by the outbreak of COVID-19 and subsequent work stoppage, the Woolworths Group has started 2021 in good shape. Dividends per share also increased by 15.2% (2021). Despite its e-commerce efforts and sales growth, the company has received poor customer reviews during the pandemic. This paper will analyze the deficiencies in sales, problem handling, and operation of the company according to the problems raised by customers. It also summarizes the literature and periodicals published by scholars in the past, analyzes the reasons for the decline of Woolworths customer satisfaction, and then suggests....
This research examined the Chinese baby dairy industry between 2008 and 2019, focusing on the quality management system with comparison between the UK and Chinese baby dairy product (BDP) companies. This study was conducted with a selection of four Chinese and two UK companies as case studies where interviews were used to collect the primary data. Moreover, focus group with company’s managers and government officials and site visits were also carried out. The collected data were analysed through thematic analysis technique. This research has concluded that in the Chinese BDP industry many challenges are encountered, such as animal management, farmers’ orientation towards quality assurance and implementation of quality standards. It has been found that it is important to focus on the pre-production stage for the best quality in final products. The comparison with the UK BDP industry has shown that it is better able to manage its quality with involvement of the majority of supply chain actors through electronic information sharing and traceability system, which are lacking in Chinese industry. It is also concluded that Chinese government has started to adopt practices such as strong enforcement of legislation which are improving the quality issues. The present study has important theoretical and empirical contribution in the existing literature. It has developed a framework about pre-production phase which will become foundation of future studies. The comparison of Chinese and UK BDP is also a contribution as previous studies have not done so. It has provided guidelines to managers about implementation of Quality Management System (QMS) in BDP hence managers have become better able to manage the quality....
The rapid rise of short video platform has created a broad platform for live delivery, which has become a very hot new way of shopping, so many businesses and individuals have brought goods and sold goods through various online live delivery platforms. However, some businesses sell fake and shoddy goods through live broadcasts without conscience. Based on the idea of game theory, this paper constructs a mixed strategy game model with the participation of the supervision department and merchants of short video platform, analyzes the Nash equilibrium of the mixed strategy of the game model, and further constructs a mixed strategy model with the participation of government regulators, short video platform regulators and merchants. It is found that the lower the supervision cost of short video platform and the higher the fine, the smaller the probability of merchants selling unqualified goods. The probability of strict supervision of short video platform is affected by the size of its fine; The lower the detection cost of government supervision department and the greater the reward for strict supervision of short video platform, the higher the probability of strict supervision of short video platform; The probability of random inspection by government supervision departments is influenced by its punishment, detection cost and strict supervision cost of short video platform....
Egypt suffers from the problem of low production of fish from consumption, despite Egypt owning vast areas of marine and lake fishing, amounting to about 13.4 million acres of water, which led to the insufficient strategic stock of fish, which led to the problem of Egyptian food security. The main objective of the research was to study the production, consumption and food security of Egyptian fish. In achieving its objectives, the research relied on the use of the descriptive analysis method, such as percentages, arithmetic and engineering averages, and the quantitative analysis method represented in estimating the economic indicators for estimating the strategic stock and food security coefficient for fish, as well as linear regression in both its simple and multiple sides to estimate the equations of the general temporal trend of the study variables as well as to estimate the most important factors responsible for the food gap of fish. To achieve search objectives, the research depends on the use of descriptive statistical methods and economic indicators for estimating the strategic stock and the food security factor for fish. By estimating the growth rate of fish production and consumption, the fish food gap, the average per capita consumption, the self-sufficiency ratio, and the quantity of imports, it was found that the annual growth rate for each of them took a general increasing trend during the study period, where the annual growth rate is estimated at 5.4%, 5%, 3.2%, 2.8%, 0.5%, and 3.9% for each of them, respectively, during the study period (2001-2018), and this indicates that fish food security in Egypt depends on both production and imports. It was also found that the surplus in fish amounted to about 0.1 thousand tons on average during the study period, and this surplus is very small and does not suffice for one day’s consumption. It is also clear that the fish food security coefficient amounted to about 0.0001 on average during the period (2001-2018), and this indicates a decrease in the rate of fish food security. It turns out that the available fish for consumption depends mainly on the local production of fish, which represents about 84.39% of the available for consumption, and on the imports of fish, which represent about 15.61% of the average total available for consumption of fish in Egypt, indicating that fish food security is achieved from the continued flow of both domestic production and imports of fish. Therefore, the state must pay attention to increasing investments in local fish production and expanding the establishment of various fisheries projects. It was found from the research that the amount of fish gap as a dependent variable is affected by both the local production of fish and the average individual annual consumption of fish as independent variables. A change of 0.31% in the amount of that gap in the opposite direction, and a change in the average per capita consumption of fish by 1% lead to a change of 55.2% in the amount of that gap in the same direction. The research showed that the value of the fish food security coefficient is close to zero, and this indicates a low rate of fish food security. Therefore, the state and the private sector must be important to increasing fish production from its various sources, and thus increase the surplus, which leads to an increase in the food security coefficient of fish....
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